From the Unboxed website:
We are convinced that there are many new and fresh ideas that would increase Christian outreach and ministry effectiveness, but may never be fleshed out because they are “not the way we have always done things”. We want to create an environment to share ideas – an experimental breeding ground if you will - to bring those great ideas out in the open. Our conviction is that while Jesus is perfect, we have not perfected the ways to do “ministry” - nor will we ever - but we ought to continue to grow in our abilities, and learn to accomplish Jesus’ purposes in every way that we can.